Facebook Ads, a new Ad platform
Facebook developers set up a campaign to find out a new ad platform that will allow marketers to track wherever the 50 million members of Facebook surf online and what they are interested to buy. The aim of tracking all this action is to help out advertisers reach the most “relevant” advertisement to customers-and eventually to market more products and services.
The Chief Executive Mark Zuckerberg “For the last hundred years, media has been pushed out to people, but now marketers are going to be part of the conversation”. Facebook stated that the new ad platform, named as Facebook Ads, in the AdTech conference held at New York.
Caught in those millions of pages of information on Facebook is precisely the type of data that makes many brands dribble. Along with the top 10 questions Facebook inquire when do you make a profile and where do you shop and what do you buy.
At present the Facebook Ads will allow companies to obtain a part of all that allotment. The center of each member’s experience on Facebook is their own page and that’s the place to start the business, Zuckerberg added.
Facebook’s ad platform has three parts: The first one is “Social Ads,” the second one is “Targeting” and last one is “Insights.” Social Ads are small ads that will be enclosed to news feeds. It will be displayed on the news feeds which are subscribed by users and their friend circle. Advertisers will be able to bid for the authority to display their ads on the news feeds subscribed by the users with the exact preference that they target.
